Retail Store Manager Salary

If you’re interested in pursuing a career in retail management, you may be wondering what kind of salary you can expect.

As a retail store manager, your responsibilities will include overseeing daily operations, managing employees, and ensuring that your store meets sales goals. With these responsibilities in mind, it’s important to have a clear understanding of what kind of compensation you can expect.

According to data from the Bureau of Labor Statistics, the median annual salary for retail store managers in the United States is around $48,000. However, this can vary widely depending on a number of factors, including the size and location of the store, the industry it operates in, and your level of experience. In this article, we’ll take a closer look at the factors that can influence retail store manager salaries, as well as some strategies for negotiating your salary and advancing your career in this field.

Average Retail Store Manager Salaries

A retail store manager oversees operations, interacts with customers, and manages staff. They may be seen organizing merchandise, handling paperwork, and ensuring a clean and organized store environment

As a retail store manager, your salary can vary depending on several factors such as your country, experience level, and store type.

Here’s a breakdown of the average retail store manager salaries by these factors:

Also see: Retail Store Manager Salary

By Country

The average retail store manager salary varies greatly by country.

In the United States, the average salary for retail store managers is around $48,000 per year. In the United Kingdom, the average salary is around £24,000 per year. In Australia, the average salary is around AU$58,000 per year.

By Experience Level

Your experience level can also affect your retail store manager salary.

Entry-level store managers typically earn around $35,000 per year, while those with more experience can earn up to $70,000 per year. Store managers with over 20 years of experience can earn up to $100,000 per year.

By Store Type

The type of store you manage can also affect your salary.

According to the Bureau of Labor Statistics, the average salary for retail store managers in department stores is around $49,000 per year. In specialty stores, the average salary is around $43,000 per year. In grocery stores, the average salary is around $41,000 per year.

Factors Affecting Retail Store Manager Salaries

As a retail store manager, your salary will depend on various factors. Understanding these factors can help you negotiate a fair salary and plan your career path.


One of the most significant factors affecting retail store manager salaries is location.

Salaries can vary greatly depending on the region, state, and even city you work in. For example, store managers in New York City typically earn higher salaries than those in smaller cities or towns.

Education and Skills

Your education and skills can also play a role in determining your salary as a retail store manager.

Many employers prefer candidates with a bachelor’s degree in business administration or a related field. Additionally, having skills such as leadership, communication, and problem-solving can make you a more valuable candidate and potentially lead to higher pay.

Store Size and Revenue

The size and revenue of the store you manage can also impact your salary.

Larger stores with higher revenue typically require more responsibility and may offer higher salaries to attract experienced managers. On the other hand, smaller stores may have more limited budgets and offer lower salaries.

Salary Comparison with Related Retail Positions

As a retail store manager, you may be curious about how your salary compares to other related retail positions. Here is a breakdown of the median salaries for various roles in the retail industry:

  • Retail Sales Associate: $24,000 per year
  • Assistant Store Manager: $41,000 per year
  • Store Manager: $50,000 per year
  • District Manager: $75,000 per year
  • Regional Manager: $100,000 per year

As you can see, the retail store manager position falls in the middle of the salary range for retail positions. While assistant store managers earn less, district and regional managers earn significantly more.

It’s important to note that salaries can vary depending on factors such as location, company size, and experience. Additionally, some companies may offer bonuses or other incentives that can increase your overall compensation.

Benefits and Perks for Retail Store Managers

As a retail store manager, you can expect to receive a variety of benefits and perks from your employer. These can vary depending on the company you work for, but here are some common benefits and perks you may receive:

Competitive Salary

Retail store managers typically receive a competitive salary that is commensurate with their experience and performance. According to the Bureau of Labor Statistics, the median annual salary for retail store managers was $48,840 as of May 2020.

Health Insurance

Many retail companies offer health insurance benefits to their employees, including retail store managers.

These benefits can include medical, dental, and vision insurance, as well as prescription drug coverage.

Paid Time Off

Retail store managers may be eligible for paid time off, including vacation days, sick days, and personal days.

The amount of paid time off you receive can vary depending on your employer and your length of service.

Retirement Benefits

Some retail companies offer retirement benefits, such as a 401(k) plan, to their employees.

These benefits can help you save for your future and provide financial security in retirement.

Employee Discounts

Retail store managers may be eligible for employee discounts on merchandise sold in their store or other stores within the company.

These discounts can vary depending on the company and the merchandise.

Training and Development

Many retail companies offer training and development programs to their employees, including retail store managers.

These programs can help you improve your skills and advance your career within the company.

Negotiating Your Salary as a Retail Store Manager

As a retail store manager, negotiating your salary can be a daunting task. However, it is important to remember that you are bringing value to the company and should be compensated accordingly. Here are some tips to help you negotiate your salary:

1. Do Your Research

Before negotiating your salary, it is important to do your research.

Find out what the average salary is for a retail store manager in your area. Websites like Glassdoor and can provide you with valuable information. This will give you an idea of what to expect and what is reasonable to ask for.

2. Highlight Your Accomplishments

During the negotiation process, be sure to highlight your accomplishments.

This includes any sales growth, cost savings, or employee retention rates that you have achieved. This will show the company that you are a valuable asset and deserve to be compensated accordingly.

3. Be Confident

When negotiating your salary, it is important to be confident.

Know your worth and be prepared to make a strong case for why you deserve a higher salary. Practice your negotiation skills beforehand and be ready to counter any objections the company may have.

4. Consider Other Benefits

Salary is not the only thing to consider when negotiating your compensation package.

Other benefits such as health insurance, retirement plans, and vacation time can also be negotiated. Be sure to consider these benefits when negotiating your salary.

Trends in Retail Management Salaries

As a retail store manager, it is important to stay up-to-date with the latest trends in compensation to ensure that you are being paid fairly for your work. Here are a few trends in retail management salaries that you should be aware of:

1. Increased Focus on Performance-Based Pay

Many retailers are shifting away from traditional salary structures and moving towards performance-based pay.

This means that your compensation will be tied to your individual performance and the performance of your store. This can be a great way to earn more money if you are able to meet or exceed your goals, but it can also be challenging if you are not able to meet your targets.

2. Higher Salaries for E-Commerce Managers

As more and more retailers move towards e-commerce, the demand for skilled e-commerce managers is increasing.

These managers are responsible for overseeing online sales and ensuring that the company’s website is running smoothly. As a result, e-commerce managers can often command higher salaries than traditional retail store managers.

3. Increased Focus on Work-Life Balance

Many retailers are recognizing the importance of work-life balance and are offering more flexible schedules and remote work options.

While this may not directly impact your salary, it can make your job more appealing and help you achieve a better work-life balance.

4. Increased Demand for Multilingual Managers

As retailers expand into new markets, the demand for managers who can speak multiple languages is increasing.

If you are fluent in multiple languages, this can be a valuable skill that can help you command a higher salary.

Resources for Retail Store Managers

As a retail store manager, it’s important to stay up-to-date with industry trends and best practices.

Fortunately, there are many resources available to help you do just that.

One valuable resource is the National Retail Federation (NRF), which offers a variety of educational and networking opportunities for retail professionals.

Their website provides access to research reports, webinars, and events, as well as a job board and career center.

Another helpful resource is RetailWire, a daily online news source that covers the latest developments in the retail industry.

The site features articles and opinion pieces from industry experts, as well as a discussion board where retail professionals can share ideas and insights.

In addition to these broader resources, there are also many specialized publications and websites that focus on specific aspects of retail management, such as merchandising, marketing, and customer service.

These include Retail Merchandiser, Retail Customer Experience, and Retail Dive, among others.

Finally, don’t forget about the importance of networking with other retail professionals.

Joining industry associations and attending conferences and trade shows can be a great way to connect with peers and learn from their experiences.


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